‘Why this Kolaveri di?’, a north Indian friend asked me what is meaning of Kolaveri?????
He has another barrage of questions. Is it a Tamil song? (Tanglish has obviously confused him.) And a whole lot of things about Dhanush and his lineage (for one, about the fact that he is the superstar Rajini’s son in law). That besides, he loved the song. He only has one gripe. He can’t download the song because the only thing available is the video version that is being shared like a zillion times over and over again. But the media is being generous enough to force that song down his throat at least a few times a day. He gets his dose. Curiously, another one of my friends said she hated it. Only to throw in the towel a little later – be it the bombardment of the song on her from all angles or just the catchiness of it. She confessed to me that ‘she can’t stop humming it.’
But then, everybody loves it. Don’t they? Kolaveri stole the limelight from right,A Wikipedia entry, more than 11 million views in Youtube and the same amount of shares in Facebook, trending topic on Twitter for many days and even an MTV premiere (a first for MTV that has never telecast Tamil songs before), Dhanush couldn’t have asked for more ways to promote his movie 3.
The last we heard a Tamil song go viral (all over India) was Vijay’s Appadi Podu for the movie Gilli (talking of which, the Appadi Podu song is recently officially acquired by Sonu Sood to be featured in his production venture and Vidyasagar is composing the tune for Hindi). That happened before the advent of Facebook and other social networking sites so the success was sort of muted unlike Kolaveri.
When we were all convinced and delighted about his acting histrionics or rather his natural performance, he brings out a few more magical tricks from his already ornamented beret. Yes, I am talking about his latest feat of turning a lyricist and a singer in brother Selvaraghavan’s Mayakkam Enna and spouse Aishwarya’s 3.
In Mayakkam Enna, the simplicity and the profundity of sentiments that are being conveyed are brilliantly simple. The lyrics instantly connect with the listeners. The expression of emotions in films is generally accomplished by lyrical prowess which when thought about makes you wonder if we all convey our feelings in such a poetic fashion in real life. Of course, it is a reel world which is far from real world and is meant to be like that.
But lines as uncomplicated as olagame speed aa odi pogudu; en vandi panchar aayi nikkudhu and fuse pona pin bulb kana switch ah theduren have high levels of relatability and understandability which are a sure shot recipe for popularity.
With all these features going strongly in his favor, he is undoubtedly an indomitable force to be reckoned with and here is wishing his kolaveri of fruitful accomplishments to continue.
